Our Management Team
Jarkko Jokirinta, co-founder & CEO
Jarkko is a serial and growth entrepreneur who has a proven track record and roughly 15 years of experience in international sales and business development. A true cosmopolite, he has personally conducted business successfully in Europe, Middle-East, Southeast Asia, United States, and People’s Republic of China, to name a few. Together with his founding colleague, their sharp eye for spotting customer needs led to the awareness that many executive management leaders were missing reliable and high-quality data from social media and online activities to make strategic decisions about their brand … and this is how InsightsAtlas was born.
Having started working full-time alongside with his studying years, and prior to founding the company in 2010, Jarkko worked for fast-growing international healthcare software companies (e.g. Mawell) where he led three different lines of business: business intelligence, sales and management consulting. He was personally in charge of creating global web services and ramping up businesses from zero to millions in less than 12 months.
Jarkko holds a Master of Science (Technology) in Industrial Engineering and Management from the University of Oulu, Finland. He also speaks Mandarin Chinese, Swedish and German.
Janne Anttila, co-founder and CTO
Janne is the co-entrepreneur, technological guru, and farsighted technical visionary at InsightsAtlas with a solid background in leading agile IT and R&D projects internationally. Derived from his extensive experience in AI and big data business and in collaboration with his highly skilled R&D team and research professional networks, he brings forward exceptional ideas to keep the company always one step ahead of the market, making InsightsAtlas a truly unique service.
Prior to founding the company in 2010, Janne led the IT development at Paikallis-Sähkö Oy, one of the largest electric contractors in Northern Finland. He has also lived and worked in China for several years, where he personally consulted the C-level management of PRC’s (China’s) second-largest manufacturer of electrical equipment (CNC Group) and helped implement the ERP system.
Janne holds a Bachelor of Science in Mathematics and a Master of Science (Technology) in International Software Business from the University of Oulu, Finland. He also speaks Mandarin Chinese, Swedish and German.
Shiho Hashimoto, Marketing Director
Shiho has more than 15 years of experience in B2B high-growth companies, with a consistent track record of success in digital marketing, demand generation, brand development, content marketing, and analyst & public relations. Having lived a third of her life in Japan, another third in the United States, and the rest in Finland, her unique multi-cultured experiences bring valuable insights to oversee global marketing activities at InsightsAtlas.
Prior to joining the company in 2017, Shiho worked at SSH Communications Security (SSH1V), where she acted as the Marketing Director for EMEA and APAC regions. She has also been responsible for the overall management of the company’s websites, and global digital marketing programs. Prior to SSH Communications Security, Shiho worked for the Foreign Investment in Japan Corporation and at the Bank of Tokyo-Mitsubishi UFJ (formerly known as Sanwa Bank).
Shiho holds a BA in International Politics, Economics, and Business from Aoyama Gakuin University, Japan, and a Master of Science (Economics) in International Business from the Aalto University School of Business, Finland. She also speaks Japanese and Finnish.
Matti Miettinen, Sales Director
Matti is a passionate and result-oriented Sales Leader with the customer’s success always as the first thing on his mind. He has robust experiences in developing and leading regional and global sales teams in multiple companies for successful sales growth, customer satisfaction, and loyalty. Like the Founders of the company, he has a strong entrepreneurial heart and exceptionally positive outlook towards everything. Matti thrives in the start-up environment, contributing greatly to the fast growth of the company.
Prior to joining the company in 2015, Matti worked in various sales roles, including sales management and business development. He has a long experience in working in the financial sector at Danske Bank and media sector such as at Clear Channel.
When Matti is not busily helping businesses to gain accurate insights into its social media presence and online brand image, he enjoys sports such as golf during the summer and ice hockey (charity team Pietarinkadun Oilers) during the winter.