Sentiment analysis
Do you understanding how people feel about your brand? By knowing this, companies and brands can leverage the information to alter their communication strategy or to recognize events that may need to be addressed before it becomes a full-blown crisis. On the other hand, companies can, in various ways, capitalise on things that seem to be creating more positive buzz within their target audience.
Sentiment Analysis answers to questions like below:
How do your customers feel about your brand?
What is the tone of voice about your brand in social media?
What are the urgent conversations in social media that need to be addressed?
CHALLENGES IN SENTIMENT ANALYSIS
1. Removal of noise
Social data contains a lot of noise, such as advertisements, irrelevant conversations and content created by bots. InsightsAtlas is the only service on the market that filters out all social media noise with 100% accuracy.
2. Understanding natural language
Even highly-advanced computer algorithms are not able to interpret complicated data, such as sarcasm, irony, slang, mispelled words, and different languages. Social media conversations are full of these.
2. Understanding visual content
More than 90% of social posts contain images, GIFs, videos or other complex data. None of the traditional social media analytics tools in the market can analyse the sentiment or meaning of these posts. InsightsAtlas can.
InsightsAtlas Analytics
InsightsAtlas Analytics include sentiment analysis of any given topic, brand or trend. Our sentiment analysis covers all social media data including natural language, photos, audio and video.
Why Sentiment Analysis Fails
Sentiment analysis done by generic analytics tools always fail, because it misses all the complex data. Download our free eGuide to learn more.
How Sentiment Analysis Works
We purify data by using proprietary in-house developed technology that removes all noise (irrelevant data) from social conversations (according to research, typically 60-80% of all data).
Our community of in-market analysts, in seamless cooperation with advanced computer algorithms, provides accurate interpretation of complicated social data always in the right context; images, videos, sarcasm, irony, multiple languages, etc.
What do you get by using InsightsAtlas Sentiment Analysis?
Unbiased and objective overview of your defined and preferred topics, such as your brand or products (both within and outside of your own social medial channels).
How much visibility and media value of your defined topics is generated and in what tone.
Segmentation of positive, neutral, and negative posts, without irrelevant data.
Which events, actions or individuals have driven positive or negative discussions, and why.
Insights into how your marketing and communication strategy should be modified.
…. and more!
Is it time to re-think your social media strategy?
