Understanding Your Audiences’ Sentiment
What is Sentiment Analysis?
Sentiment Analysis is, simply put, understanding how people “feel” about you. By knowing this, companies and brands can leverage the information to alter their communication strategy or to recognize events that may need to be addressed before it becomes a full-blown crisis. On the other hand, companies can, in various ways, capitalize on things that seem to be creating more positive buzz within their target audience.
Sentiment Analysis answers to questions like below:
How do your customers feel about your brand?
What is the opinion about your brand against your competitors?
What are the latest trends related to your brand?
How Sentiment Analysis Works
We purify data by using proprietary in-house developed technology that removes all noise (irrelevant data) from social conversations (according to research, typically 60-80% of all data).
Our community of in-market analysts, in seamless cooperation with advanced computer algorithms, provides accurate interpretation of complicated social data always in the right context; images, videos, sarcasm, irony, multiple languages, etc.
What do you get by using InsightsAtlas Sentiment Analysis?
Unbiased and objective overview of your defined and preferred topics, such as your brand or products (both within and outside of your own social medial channels).
How much visibility and media value of your defined topics is generated and in what tone.
Segmentation of positive, neutral, and negative posts, without irrelevant data.
Which events, actions or individuals have driven positive or negative discussions, and why.
Insights into how your marketing and communication strategy should be modified.
…. and more!